Far Eastern Horizon Advances Dalian Tennis Open to a New High

       2017 Dalian Tennis Open officially kicked off in Tebon Securites Dalian Tennis Center (Dalian Sports Center-Tennis Center) on September 3. 14 players stood out from the qualification today and they will participate in main draw matches starting from tomorrow. Having joined in the rank of sponsors from 2016, Far Eastern Horizon has gone through a two-year development course hand in hand with Dalian Tennis Open, and witnessed the evolution of Dalian Tennis Open from a new and young sports event to an international tennis event that has the widest coverage and highest commercial value.

       Far Eastern Horizon has long paid close attention to the development of Chinese sports undertakings. It is another pioneering initiative for Far Eastern Horizon, Chinese leading innovative financial service institution, to become the sponsor of 2017 Dalian Tennis Open this time. This not only corresponds to its operation concept ‘Finance + Industry’ but also presents the corporate vision ‘Pool global resources, promote Chinese industries’.

       International sports events is the focus of attention. With this opportunity of crossover cooperation between Far Eastern Horizon and Dalian Tennis Open, it will integrate the corporate brand culture and sports culture, thus forming a brand new and multi-dimensional brand image, and promoting more extensive crossover cooperation of Far Eastern Horizon in the future. In this way, Far Eastern Horizon could become the representative of crossover marketing in the future. We sincerely hope that Far Eastern Horizon will work hand in hand with other famous brands to elevate Dalian Tennis Open to a new high and accelerate the development of the sports undertakings of Dalian.